The Crew Behind the Cloud

Crew first, names last

We figure a brand is a bunch of folks pullin' the same rope. So we say "the crew" and "the founders" and leave it at that. What matters is the work we ship and the way we treat you.

Behind every glass piece, every Ray answer and every design file is somebody who cares whether it feels right. That's the signature we put on everything. We hope you can feel it every time you browse, chat or build somethin' in the Studio.

The ethos we carry

Be like water: flow around trouble, settle where you're needed, carve a canyon with patience. Keep your heart open and your hustle honest. Peace is the point, and imagination is the fuel. We'd rather build slow and build true than blow up fast and break trust. That's country sense with a little rebel in it.

• Treat every visitor like a guest on the porch.
• Say what we know, and admit what we don't.
• Share the learnin' for free where we can.
• Keep the land, and the community, in the picture.

How you can ride along

You don't have to be a founder to shape this thing. Tell us what you'd love to see, chat with Ray, send us a design or join the free Crew list. Every bit of feedback changes what we build next. We treat the community like family, because that's what a crew is. So pull up a stump, stay a while and help us grow the greener pastures.

Why we started this thing

Too many places make the culture feel cold, confusing or sketchy. We wanted a spot that explains stuff plain, lets you design your own gear and has a laid-back guide on call day or night.

That's why Ray exists, why the Design Studio exists and why the Crew signup list is free. We're buildin' it in the open and growin' it with y'all. Nothing's finished and we like it that way, because the best stuff gets built with the people who actually use it.

Straight answers

Why don't you list founder names?

Because the story is the crew, not a spotlight. We'd rather you judge us by how we show up, the gear we make and the way Ray treats you, brother.

Can I get in touch with the founders?

Sure thing. Use the form on the contact page and tell us what's on your mind. The crew reads what comes in and answers as we're able.

Is the crew hiring?

We're always open to good folks, especially volunteers and creative gigs. Peek at the careers page and send word through the form there. Tell us what you're good at and why you want in.